RUMOR MILL
Back to Rumor Mill >
Tuesday, October 19, 2021

NEW RELEASES: ADELE, THUG AND MORE

The first new music from Adele in six years is off to a strong start. Projections from the first complete day of consumption suggest "Easy on Me" (Columbia) could open with song activity north of 400k. Half of that will come from audio streams, which could reach 40m. As for new albums hitting the market, here's what we're thinking.

Young Thug (Atlantic): 85-95k total activity, 2-5k albums
The Beatles' Let It Be 50th Anniversary (Capitol): 60-70k, 50-60k

Projections for Coldplay, the Zac Brown Band, Kelly Clarkson and others will be available later today. And now, back to fretting over those walk-off Dodger losses.

TAGS: Adele | Easy on Me | Columbia | Young Thug | The Beatles | Coldplay
SPOTIFY DAILY: THE ADELE NUMBERS (UPDATE)
"EASY" IMPACT: ADELE'S AIRWAVE TAKEOVER
SHE'S BACK: LISTEN TO ADELE'S "EASY ON ME"
ANOTHER STORY ABOUT ADELE BREAKING RECORDS
ADELE ADDS AMAZON TO HER CONQUEST
< PREVIOUS STORY
BACK TO RUMOR MILL
 
PRE-GRAMMY GALA GOES GAGA FOR GERSON
Jody will be the center of attention at Clive's shindig. (12/18a)
Check It Out Now
ON THE COVER:
BILLIE EILISH
A star upon the highest bough (12/19a)
Check It Out Now
NOISEMAKERS:
A HOLIDAY TREAT
Something for their stockings (12/18a)
Check It Out Now
SUPREME COURT SETS 1/10 HEARING ON TIKTOK BAN
How will SCOTUS rule? (12/19a)
Check It Out Now
THE HIP-HOP CONUNDRUM
Grammy being Grammy (12/19a)
Check It Out Now
NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
 Email

 First Name

 Last Name

 Company

 Country

By clicking submit you are agreeing
to Terms and Conditions