RUMOR MILL
Back to Rumor Mill >
Tuesday, October 19, 2021

NEW RELEASES: ADELE, THUG AND MORE

The first new music from Adele in six years is off to a strong start. Projections from the first complete day of consumption suggest "Easy on Me" (Columbia) could open with song activity north of 400k. Half of that will come from audio streams, which could reach 40m. As for new albums hitting the market, here's what we're thinking.

Young Thug (Atlantic): 85-95k total activity, 2-5k albums
The Beatles' Let It Be 50th Anniversary (Capitol): 60-70k, 50-60k

Projections for Coldplay, the Zac Brown Band, Kelly Clarkson and others will be available later today. And now, back to fretting over those walk-off Dodger losses.

TAGS: Adele | Easy on Me | Columbia | Young Thug | The Beatles | Coldplay
SPOTIFY DAILY: THE ADELE NUMBERS (UPDATE)
"EASY" IMPACT: ADELE'S AIRWAVE TAKEOVER
SHE'S BACK: LISTEN TO ADELE'S "EASY ON ME"
ANOTHER STORY ABOUT ADELE BREAKING RECORDS
ADELE ADDS AMAZON TO HER CONQUEST
< PREVIOUS STORY
BACK TO RUMOR MILL
 
TORTURED POETS UNITE: TAYLOR IS BACK
Is she ever. (4/19a)
Check It Out Now
HITS LIST ENTERS
PLAYOFF MODE
Will the scoring record be broken? (4/19a)
Check It Out Now
SONG REVENUE: CALM BEFORE THE STORM
J. Cole has his moment; Future-Metro have another big payday. (4/19a)
Check It Out Now
WARNER CHAPPELL ROPES IN RED CLAY STRAYS
Another big get for Guy and Carianne (4/19a)
Check It Out Now
THE COUNT: COACHELLA, FROM THE COUCH
The coziest way to experience the fest (4/19a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions