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ADELE’S TRUMP CARD: RELATABILITY

There’s one unquantifiable factor that gets lost in all the analysis of platforms and demographics regarding the potential impact of 30 (Columbia, 11/19) and lead single “Easy on Me”: People have been feeling emotionally bottled up for the last 18 months, and Adele makes the most emotionally cathartic pop music in the long history of the genre.

If the sturm und drang of her personal life comes out full force in the new material, as she’s intimated on her socials, it will present a rare opportunity for us to have the good cry we've been longing for. It’s impossible to say what that translates to in 2021 numbers, but if it resonates—and we strongly suspect it will—Adele’s new music will have a lane all to itself.

TAGS: Adele | 30
NEAR TRUTHS: THE KYNCL-LOUSADA DANCE HAS BEGUN
This oughta be interesting... (9/30a)
GRAMMY CHEW:
RAP EDITION
Michael and Kyle find a feast of hip-hop to chew on. (9/30a)
CHART FINAL: VERANO INVADES FALL
Like a broken record... which it is, figuratively speaking. (9/30a)
HITS LIST: COUNTDOWN
TO ECSTASY
We enter the month that was once known as Rocktober. (9/30a)
HIS OWN ARCHITECT:
THE STEVE LACY BUZZ
It was a surprisingly easy "Habit" to break. (9/30a)
GRAMMY SEASON
New categories! New rules! New WTF!
THE BIG DEAL
It's the one you didn't see coming.
RAID AT MAR-A-LAGO
"Who took my passports?"
HITS' 36TH ANNIVERSARY SPECIAL
Allow us to apologize in advance.
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