Ingrooves Music Group
has begun servicing tracks created in Dolby Atmos to Apple Music, Amazon Music and TIDAL. Label clients will be able to push the songs to the DSPs directly from the Ingrooves client portal.

"We have worked closely with Apple Music, Amazon Music and TIDAL to develop an easy-to-use system that enables us to deliver Dolby Atmos tracks on behalf of hundreds of Ingrooves-distributed independent labels and artists,” said Elliot Swan, Head of Product for Ingrooves. “This new audio experience gives music fans a new level of depth and texture to their listening experience.”

The first Dolby Atmos release delivered via Ingrooves’ client portal was “Giving Up/Hardaway” from Cinematic Music Group’s Yungeen Ace, which went up on Friday.

Tish Taylor-Searcy, Head of Digital Sales and Revenue at Cinematic, said, “Our mission is for our roster’s fans to see a motion picture through music; Dolby Atmos gives the listener an experience that puts them inside the song."