Quantcast

DEF JAM RECRUITS FRANKLIN

Urban-marketing wiz Lena Franklin has joined Def Jam as VP of Marketing. Prior to coming aboard in June, she spent five years at Interscope, where she worked on campaigns for Kendrick Lamar, Summer Walker, Lil Mosey and ScHoolboy Q, among others.

“Lena brings a combination of savvy, sophistication and creativity to our marketing team as she continues to grow as an executive,” said Interim Chairman/CEO Jeff Harleston. “I’m confident she will play a significant role in driving the energy, passion and creative direction of our marketing efforts.”

“Def Jam has a rich history of breaking incredible artists. I believe marketing is a core pillar of that success story, and I can’t wait to break the next generation of stars," said Franklin.

Franklin has taken the reins on projects ranging from Alessia Cara’s new album, In the Meantime, to work by Kaash Paige to Ludacris’ new Netflix children’s show, Karma’s World—all while fanning away the smoke from Snoop's office. 

 

AJR ORBITS MERCURY
The Met brothers have a new label home. (5/18a)
TOP 20: KENDRICK
LEADS THE WAY
Another record-breaking debut week. (5/19a)
GREEN AS EVER
A think piece—cool! (5/19a)
LIVE FROM NEW YORK, IT'S HARRY ON APPLE
Won't be long now. (5/19a)
AN OPEN LETTER TO
KEVIN WEATHERLY
We can't wait to see what he's got up his sleeve. (5/18a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)