iHEART EXPANDS COVERAGE OF BLACK COMMUNITY NEWS
iHeartMedia will become a hub for news aimed at the Black community in more than 32 affiliate markets by tapping into a strategic partnership announced on 9/28 between audio news constellation BIN: Black Information Network and Real Times Media, a Detroit-based multimedia holding company that publishes Black-owned news properties such as the Atlanta Daily World and the Chicago Defender. BIN will also be available from the iHeartRadio app.
"Our RTM brands have decades-long reputations within the community as trusted, valued resources for local Black news and perspective,” said Hiram E. Jackson, CEO of Real Times Media. “However, we also know that we cannot rest on our legacies to remain successful in an industry that changes every day. Being nimble, creative and diverse about how we distribute our content is what has allowed us to overcome changes in the industry and remain competitive. Partnering with a progressive, undeniable force like BIN gives us the momentum and reach we need to continue to aggressively chase the future.”
iHeartMedia will begin distributing BIN/RTM content in January.
