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NEW RELEASES: YOUNGBOY LEADS

Early numbers suggest YoungBoy Never Broke Again’s Sincerely, Kentrell (Never Broke Again/Atlantic) could unseat Drake’s Certified Lover Boy (OVO/Republic) at #1 on this week’s HITS Top 50. First-day streams are projecting 135-155k, the biggest debut yet for the Baton Rouge rapper, born Kentrell DeSean Gaulden.

Earlier this month, it was announced that YNBA would partner with Ethiopia Habtemariam’s Motown on a global joint venture for his Never Broke Again label. The first release under its auspices will be a compilation due in October. Could YoungBoy follow his label to Motown?

Look for an update today along with our prediction for the Dear Evan Hansen soundtrack (Interscope).

Now excuse us while we try to decipher the meaning of "YB better."

TOP 20: HOUSE
ON A HILL
Harry is popular. (5/26a)
SONG REVENUE: HIGHFLIERS
A combined 30 of 50 (5/26a)
NEAR TRUTHS:
SAFE KEEPING
What's the big deal? I.B. Bad has the answers. (5/26a)
STRINGER TOUTS SONY MUSIC TO SHAREHOLDERS
Rob lays out the company strategy (5/26a)
EVP STRIPES FOR UMe'S MURTHY
A total pro gets her due. We bow down. (5/26a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
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