Live Nation has upped Jenifer Smith to Head of Urban Tour Marketing and Strategy.

She will lead the Live Nation team supporting marketing efforts for R&B and hip-hop tours in the Concerts division. Smith will also be developing and building out the Urban Tour Marketing team.

She most recently launched global marketing efforts for the upcoming Fugees reunion tour celebrating the 25th anniversary of their iconic album, The Score.

“Whether it’s artists or our own internal team, Live Nation is always investing in people we believe in,” said Omar Al-joulani, Head of Talent & Touring for Live Nation Concerts. “Jenifer has been an incredible leader at Live Nation, and we are confident her strategic focus and experience will do big things for every artist working with our Urban marketing team.”

Prior to joining Live Nation, in 2019, Smith spent nearly 10 year at AEG Presents and Goldenvoice, shepherding tour-marketing efforts for the Rolling Stones, Charlie Wilson, XSCAPE and others.