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Thursday, September 23, 2021

"BUTTER" MAKES BREAD

Columbia boss Ron Perry and The Orchard chief Brad Navin join Big Hit phenoms BTS in this ebullient photo op celebrating the band's record-breaking run at #1 with single "Butter." The band asked if they'd be able to see this photo on Billboard. "No, it'll be behind a paywall," Perry explained. "I gave it to HITS, and hopefully they won't add any made-up quotes." Later, a tweet from the group's official account rescued the world economy.

Photo courtesy of Big Hit

 
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