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REPUBLIC & UMG SOUTH AFRICA INK LLOYISO

Republic, in partnership with UMG South Africa, has inked singer/songwriter Lloyiso as the label’s first South African artist. His debut single, “Seasons,” arrived on 9/10.

Having teased a preview of the track on TikTok over the last month, Lloyiso generated 13k+ video creations prior to release and accumulated 2m+ views on YouTube for the live version.

“It’s an honor to work with Monte Lipman and the team at Republic Records in launching the career of this amazingly talented soul, Lloyiso. Witnessing the signing of the first South African artist on the Republic roster will inspire others on the continent, and we’re proud to be leading that charge one artist at a time,” says Sipho Dlamini, CEO Universal Music Africa—Sub-Saharan Africa.

“Lloyiso has all the makings of a career superstar—knockout vocals, incredible songwriting, and an amazing story to tell. He’s the rare talent who not only transcends genres, but crosses borders as well,” added Brett Alperowitz, EVP, A&R, Republic.

“Partnering with Universal South Africa and Republic Records, who both have a proven track record of successfully breaking new talents on a global scale, will ensure that the world gets to hear and experience raw South African talent,” said Kgosi Mahumapelo, CEO of Ambitiouz Entertainment, the indie South African label that inked a deal with UMGSA and Republic to facilitate Lloyiso's move. 

Hailing from just outside of Port Elizabeth, Lloyiso first appeared on South African Idol at 16 years old and placed fifth in the competition. Having earned cosigns from Kygo, Tyga and more, Lloyiso launched his TikTok in 2020 and has garnered tens of millions of views since.

Stream “Seasons” here and watch the live vid below. Lloyiso's voice, we think you'll agree, is gorgeous.

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