PENSA NAMED SVP, HEAD OF MARKETING AT RCA

RCA announced on Wednesday that Val Pensa has been promoted to Senior Vice President, Head of Marketing. In her new role, Pensa will oversee the entire marketing department while she continues to be the marketing lead for several RCA artists. Pensa will report to EVP Carolyn Williams. 

Throughout roles as VP of Marketing and Product Manager, Pensa has overseen and led a series of successful campaigns for superstar artists and rising talent including Doja Cat, P!NK, Becky G, Kygo, Pentatonix and Cam among others. 

Most recently, Pensa led multiple activations supporting Doja Cat's dominant Planet Her run, as well as the campaign for P!nk's live project, All I Know So Far, which included a documentary with Amazon. 

Among other honors, Pensa is the winner of multiple Clio Awards for the marketing campaign for Sia's "Chandelier."

We led multiple successful campaigns to the liquor store during the holiday weekend.