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THE DRAKE EFFECT (UPDATE)

UPDATE: Apple Music confirmed Friday that Drake's Certified Lover Boy now holds the biggest album debut (within 24 hours) ever on the platform, surpassing Scorpion. On 6/30/18, Apple Music announced Scorpion earned 170m global streams in its first 24 hours. 

At 6pm PT on Friday, Spotify announced that Drake's CLB became Spot's most-streamed album in a single day—surpassing the record Scorpion has held (132m) since 2018. 

Stay tuned for more records that are likely to be broken throughout the week. 


Drake's digital dominance has caused an immediate impact at DSPs and beyond. By midday Friday, tracks from Certified Lover Boy (OVO/Republic) occupied the entire Top 20 on Apple Music's U.S. chart.

Spotify announced an opportune deal to celebrate CLB: Premium on-demand streaming is free for two weeks for Drake fans around the globe. 

Drake also rolled out a meme-worthy video for "Way 2 Sexy" f/Future & Young Thug, which interpolates Right Said Fred's "I'm Too Sexy." The visual has the rap stars cosplaying as boy band heart-throbs, action heroes, gym junkies, rock stars and more. Somehow, Drizzy was able to convince Toronto Raptor champ Kawhi Leonard to be a background dancer. 

Watch the visual below to see Drake in dad-bod sexiness. 

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