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THE DONDA PROJECTION

After two days, Kanye West’s Donda (G.O.O.D./Def Jam) is headed toward an opening in the neighborhood of 350k in total activity, with 50k of that in digital album sales.

Second-day streams remained strong, with a drop of less than 10%. Donda will become the biggest debut of the year thus far, besting newcomer Olivia Rodrigo’s SOUR (Geffen), which opened with 297k in May.

Stay tuned for updates.

 

 

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