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THE DONDA PROJECTION

After two days, Kanye West’s Donda (G.O.O.D./Def Jam) is headed toward an opening in the neighborhood of 350k in total activity, with 50k of that in digital album sales.

Second-day streams remained strong, with a drop of less than 10%. Donda will become the biggest debut of the year thus far, besting newcomer Olivia Rodrigo’s SOUR (Geffen), which opened with 297k in May.

Stay tuned for updates.

HITS LIST:
CHANGE IS NOW
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Rapino's putting asses in seats on a massive scale. (2/23a)
TOMMY MOTTOLA:
THE HITS INTERVIEW
His Latin chapter is a page-turner. (2/23a)
NOTHING MATTERS DOES MATTER
Give 'em hell, KG. (2/23a)
BEYONCÉ’S HISTORY LESSON
A startling crossover move (2/21a)
OUR TOP 10 LIST FOR 2024
Just kidding. But we'll get there.
STRUM AND DRANG
How guitar music got big again.
GRAMMY GRAMMY GRAMMY
Start digging out your formal wear and let's do this.
THE NEXT BIG MONEY PLAY
it's not what you think.
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