RUMOR MILL
Back to Rumor Mill >
Monday, August 30, 2021

KANYE CUTS THROUGH
THE NOISE

Those crazy events. The feud with Drake. The delivery-date suspense. The social-media caviling. Marilyn fucking Manson. Whether it filled you with anticipation, excitement, annoyance or even disgust, Kanye West's chaotic, cacophonous run-up to the surprise 8/29 drop of Donda captured the most valuable prize of all: your attention.

The attention bred curiosity, and that curiosity drove gigantic streaming numbers. Those streaming numbers will propel the album to a huge #1 bow, with a total likely north of 300k. Donda's first day of streaming looks to be the biggest single day of the year at Spotify.

That, friends, is how it's done in these wild and woolly times: with earned media, social engagement and the leveraging not just of likes but also dislike. Kanye is a master at seizing the conversation, and he's done it again. The numbers speak for themselves.

TAGS: Kanye West | Drake | Marilyn Manson | TMZ
DONDA ARRIVES
DONDA DOMINATES  THE DSPs
TOP 20: DONDA'S DOMINION
THE DONDA PROJECTION
< PREVIOUS STORY
BACK TO RUMOR MILL
 
TORTURED POETS UNITE: TAYLOR IS BACK
Is she ever. (4/19a)
Check It Out Now
HITS LIST ENTERS
PLAYOFF MODE
Will the scoring record be broken? (4/19a)
Check It Out Now
SONG REVENUE: CALM BEFORE THE STORM
J. Cole has his moment; Future-Metro have another big payday. (4/19a)
Check It Out Now
WARNER CHAPPELL ROPES IN RED CLAY STRAYS
Another big get for Guy and Carianne (4/19a)
Check It Out Now
THE COUNT: COACHELLA, FROM THE COUCH
The coziest way to experience the fest (4/19a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions