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KANYE CUTS THROUGH
THE NOISE

Those crazy events. The feud with Drake. The delivery-date suspense. The social-media caviling. Marilyn fucking Manson. Whether it filled you with anticipation, excitement, annoyance or even disgust, Kanye West's chaotic, cacophonous run-up to the surprise 8/29 drop of Donda captured the most valuable prize of all: your attention.

The attention bred curiosity, and that curiosity drove gigantic streaming numbers. Those streaming numbers will propel the album to a huge #1 bow, with a total likely north of 300k. Donda's first day of streaming looks to be the biggest single day of the year at Spotify.

That, friends, is how it's done in these wild and woolly times: with earned media, social engagement and the leveraging not just of likes but also dislike. Kanye is a master at seizing the conversation, and he's done it again. The numbers speak for themselves. 

TOP 50 HOLIDAY SONGS: A MERRY LOT
It's the most wonderful time of the year. (12/7a)
HITS LIST: LABELED
WITH LOVE
Long live Hitsville USA. (12/6a)
NEW LEADERS AT COLUMBIA U.K.
The post-Ferdy era begins. (12/6a)
JIM STEWART,
1930-2022
Remembering an indie-label legend. (12/6a)
GRAMMY NOMS:
THE LIST
For your consideration (12/6a)
GRAMMY HANDICAPPING
Who's likely to win in the major categories? We have no idea.
THE NEXT BIG PLAYER
in the catalog game is...
TRUMP CORP II
Totally less fraudulent than Trump Corp.
IS IT CHRISTMAS YET?
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