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KANYE CUTS THROUGH
THE NOISE

Those crazy events. The feud with Drake. The delivery-date suspense. The social-media caviling. Marilyn fucking Manson. Whether it filled you with anticipation, excitement, annoyance or even disgust, Kanye West's chaotic, cacophonous run-up to the surprise 8/29 drop of Donda captured the most valuable prize of all: your attention.

The attention bred curiosity, and that curiosity drove gigantic streaming numbers. Those streaming numbers will propel the album to a huge #1 bow, with a total likely north of 300k. Donda's first day of streaming looks to be the biggest single day of the year at Spotify.

That, friends, is how it's done in these wild and woolly times: with earned media, social engagement and the leveraging not just of likes but also dislike. Kanye is a master at seizing the conversation, and he's done it again. The numbers speak for themselves. 

BATTLE OF THE
HITS LIST STARS
Celebrity faceoff (6/24a)
CHART FINAL: DRAKE'S DANCE VICTORY
Drizzy's fox trot (6/24a)
SOULFUL NOIR
Today's quiet storm (6/24a)
COOPER PLANS TO DEPART WMG IN '23
See ya later, alligator. (6/23a)
NEAR TRUTHS: FROM THE MOUNTAINTOPS
I.B. Bad surveys the landscape. (6/22a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
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