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KANYE CUTS THROUGH
THE NOISE

Those crazy events. The feud with Drake. The delivery-date suspense. The social-media caviling. Marilyn fucking Manson. Whether it filled you with anticipation, excitement, annoyance or even disgust, Kanye West's chaotic, cacophonous run-up to the surprise 8/29 drop of Donda captured the most valuable prize of all: your attention.

The attention bred curiosity, and that curiosity drove gigantic streaming numbers. Those streaming numbers will propel the album to a huge #1 bow, with a total likely north of 300k. Donda's first day of streaming looks to be the biggest single day of the year at Spotify.

That, friends, is how it's done in these wild and woolly times: with earned media, social engagement and the leveraging not just of likes but also dislike. Kanye is a master at seizing the conversation, and he's done it again. The numbers speak for themselves. 

SONG REVENUE: HOPPED UP
Bad Bunny makes the most of his turn at bat. (5/20a)
TOP 20: KENDRICK
LEADS THE WAY
Another record-breaking debut week. (5/18a)
GREEN AS EVER
A think piece—cool! (5/19a)
FEET OF CLAY AND “TAPDANCING AROUND THE CONVERSATION”: KENDRICK LAMAR’S BREAKTHROUGHS
The K-Dot aesthetic examined (5/20a)
LNX BATHED IN STARLIGHT BY SHOF
23 with a bullet (5/19a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
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