HERE COMES CERTIFIED LOVER BOY (UPDATE)
Drake's hotly anticipated Certified Lover Boy will arrive just hours from now, setting up another monster week of activity. Billboards have been erected in the hometowns of featured artists on CLB, including 21 Savage, Lil Durk, GIVÄ'ON, Future, Young Thug...
UPDATE: In anticipation of Drake's Certified Lover Boy, billboards have been erected in cities across the globe teasing features of artists from that area. In Chicago, a billboard shouted out Lil Durk; Atlanta teased Future, Young Thug, 21 Savage and Lil Baby; California mentioned GIVÄ’ON and Ty Dolla $ign; and in New York "The Goat" was teased, leading fans to believe Jay-Z is on the album.
The OOH marketing was not limited to the U.S.; there's a billbaord in Nigeria that says "Tems is on CLB."
Are we in for more surprises from Drake? Stay tuned.
🚨🥀 Drake confirms @youngthug, @1future, @21savage, @lilbaby4PF, @lildurk, @tydollasign, @giveon, and probably JAY-Z features on #CertifiedLoverBoy pic.twitter.com/FZkGxHBXhZ
— Complex Music (@ComplexMusic) September 2, 2021
After sneaking a tease onto SportsCenter last week, Drake confirmed on Monday morning that his hotly anticipated Certified Lover Boy (OVO/Republic) will drop this Friday, 9/3, setting up another monster week of activity.
Drake first announced the project in mid-2020, teasing that it would arrive in January 2021. However, having worked on CLB throughout the year, he'll once again deliver an album on the heels of a Kanye West project amid a highly publicized feud between the two superstars.
Happy holiday weekend!