UPDATE: In anticipation of Drake's Certified Lover Boy, billboards have been erected in cities across the globe teasing features of artists from that area. In Chicago, a billboard shouted out Lil Durk; Atlanta teased Future, Young Thug, 21 Savage and Lil Baby; California mentioned GIVĒON and Ty Dolla $ign; and in New York "The Goat" was teased, leading fans to believe Jay-Z is on the album.
The OOH marketing was not limited to the U.S.; there's a billbaord in Nigeria that says "Tems is on CLB."
Are we in for more surprises from Drake? Stay tuned.
🚨🥀 Drake confirms @youngthug, @1future, @21savage, @lilbaby4PF, @lildurk, @tydollasign, @giveon, and probably JAY-Z features on #CertifiedLoverBoy pic.twitter.com/FZkGxHBXhZ
— Complex Music (@ComplexMusic) September 2, 2021
After sneaking a tease onto SportsCenter last week, Drake confirmed on Monday morning that his hotly anticipated Certified Lover Boy (OVO/Republic) will drop this Friday, 9/3, setting up another monster week of activity.
Drake first announced the project in mid-2020, teasing that it would arrive in January 2021. However, having worked on CLB throughout the year, he'll once again deliver an album on the heels of a Kanye West project amid a highly publicized feud between the two superstars.
Happy holiday weekend!
PRE-GRAMMY GALA GOES GAGA FOR GERSON
Jody will be the center of attention at Clive's shindig. (12/18a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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