FREE GAME: WHAT'S NEXT FOR LAMAR? (UPDATE)

With Kendrick Lamar announcing his swan song for TDE, and Top Dawg himself confirming the end of their very successful run, where does the Pulitzer Prize-winning rapper go from here?

The separation from TDE also includes management, with longtime associate Dave Free still alongside Lamar as creative partner. K-Dot has opted for new legal representation—Don Passman is now advising the Grammy winner. Is Lamar also looking to hire a new manager as he revamps his inner circle?

Insiders expect Lamar to re-sign with UMG, which has his critically acclaimed catalog and publishing, and he did re-up with Jody Gerson’s UMPG in 2020.

As the hip-hop world awaits the next Kendrick album, a massive new deal is likely to be closed in the meantime. He’s been “HUMBLE” long enough.

Pictured upper left: Kendrick Lamar; Dave Free with Baby Keem & Lamar
Pictured bottom left: Top Dawg; Don Passman

WHAT’S HEATING UP AS SUMMER NEARS?
The future's so hot, they gotta wear shades. (5/30a)
A STELLAR TOP 20
Better get used to this 1-2 punch. (5/30a)
THE COUNT: U.K. FEST SEASON IS HOTTER THAN AFTERNOON TEA
With sugar, please. (5/30a)
REPORT: SONY CIRCLING QUEEN CATALOG IN $1B DEAL
Will another one bite the dust? (5/30a)
NEAR TRUTHS:
HOWDY, PARTNER
Redrawing the Mason-Dixon Line (5/24a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)