FREE GAME: WHAT'S NEXT FOR LAMAR? (UPDATE)

With Kendrick Lamar announcing his swan song for TDE, and Top Dawg himself confirming the end of their very successful run, where does the Pulitzer Prize-winning rapper go from here?

The separation from TDE also includes management, with longtime associate Dave Free still alongside Lamar as creative partner. K-Dot has opted for new legal representation—Don Passman is now advising the Grammy winner. Is Lamar also looking to hire a new manager as he revamps his inner circle?

Insiders expect Lamar to re-sign with UMG, which has his critically acclaimed catalog and publishing, and he did re-up with Jody Gerson’s UMPG in 2020.

As the hip-hop world awaits the next Kendrick album, a massive new deal is likely to be closed in the meantime. He’s been “HUMBLE” long enough.

Pictured upper left: Kendrick Lamar; Dave Free with Baby Keem & Lamar
Pictured bottom left: Top Dawg; Don Passman