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LIL NAS LIVES MÁS


In the latest fast-food chain/recording-artist news, Columbia's Lil Nas X will partner with Taco Bell. This high-profile collab is unique, however, in that LNX is a former Taco Bell employee. He will assume the title of Chief Impact Officer in advance of the Supreme rollout promoting MONTERO.

As such, Taco Bell scores one of the music industry's savviest marketers. Nas will appear in an ad campaign beginning this week to help launch the eatery's new breakfast program. 

LNX's full-circle moment heralds his debut full-length, MONTERO (Call Me by Your Name), expected before year's end, as his second single from that set, "Industry Baby," holds firm in the upper reaches of DSP charts. 

To celebrate the occasion, Ron Perry is working on a pair of custom Nike rip-offs filled will Doritos Locos Tacos nacho cheese. 

NEAR TRUTHS: OFF AND RUNNING
The lay of the land at the top of the year (1/21a)
O-ROD MANAGEMENT
IN PLAY?
America's most wanted (1/20a)
HITS LIST GETS ANIMATED
Lin-Manuel and Ken sing in harmony, inspiring industry applause. (1/21a)
MEAT LOAF,
1947-2022
The dashboard light has dimmed. (1/21a)
SONG REVENUE: SOME ENCHANTED DAWN
Winning hands in the early action (1/20a)
OOH, LAS VEGAS
You're gonna make a poor boy outta me.
HOW I WISH THAT THERE WERE MORE
...than 24 hours in a day.
PALMS SWEAT, BLACKJACK
on a Saturday night
SIN CITY
Lamborginis and caviar Dry martinis, Shangri-La
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