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Friday, August 20, 2021

CHART PREVIEW: A SQUEAKER

A mere 2,000 units separate each of the Top 3 titles in today's early projections. Billie Eilish's Happier Than Ever (Darkroom/Interscope), the chart champ for the past two weeks, Doja Cat's Planet Her (Kemosabe/RCA), which has yet to reach #1, and Olivia Rodrigo's SOUR (Geffen), which has spent four non-consecutive weeks in the lead, are all locked in the battle for this week's #1 on the HITS Top 50.

The trio of titles is currently projecting in the 54-58k range. Eilish gets the indie advantage with weighted vinyl sales, while Doja will see strong album growth thanks to the availability of new, limited-edition covers and digital signatures. Rodrigo will easily collect the most streams, having settled into the 70-80m range for the last month.

With one more day of data still to process, all three have a solid shot. The final HITS Top 50 will post this afternoon (we hope). Stay tuned.

TAGS: Billie Eilish | Doja Cat | Olivia Rodrigo
TOP 20: A BATTLE AT THE TOP?
BILLIE FLYING HIGH
DOJA'S PLANET ALIGNS FOR HEAVY STREAMS
OLIVIA, CAMILA, LIL NAS X, MORE SET FOR VMAS
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HITS LIST GOES
BEHIND THE CURTAIN
Toto, we're not in Kansas anymore. (6/28a)
Check It Out Now
ON THE COVER:
SABRINA CARPENTER
Not one but two songs of the summer (7/1a)
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ISLAND KINGS
Perpetuating Blackwell's legacy (7/1a)
Check It Out Now
GEORGE PRAJIN: PUNCHING HIS WAY TO THE TOP
The man in Peso's corner (6/28a)
Check It Out Now
MERCK TO STEP DOWN AS HSM CHAIRMAN
End of an era (7/2a)
Check It Out Now
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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