NEW RELEASES:
BILLIE'S BACK

Darkroom/Interscope's Billie Eilish will see her sophomore release, Happier Than Ever, land atop the HITS Top 50 on Friday. The album is projected to do 200-225k. Her previous full-length, WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?, opened with 313k in April 2019. Of that total, nearly a third came from now-disallowed ticket and D2C bundles.

Physical sales will make up about 50% of Happier's first-week total thanks largely to vinyl. Major retailers are stocking exclusive versions in colors like sage green, pale yellow and opaque sienna. Happier’s pre-street ATD is just over 400k.

Billie Eilish (Darkroom/Interscope): 200-225k total activity, 130-140k albums
Prince (Legacy): 45-50k, 43-47k

"Happier Than Ever" is also the name of the gummy we just ate, which happens to be opaque sienna. So, uh, here goes.