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PRIMARY WAVE
GETS PHYSICAL

Slap on those neon-pink leg warmers, people, and let’s get physical, physical! Not that we ever did; aerobics always sorta smacked of effort.

In any case, Primary Wave has snapped up the publishing catalog of Steve Kipner, writer of Olivia Newton-John’s '80s workout mega-anthem “Let’s Get Physical” and the Aussie superstar's “Twist of Fate,” which was introduced to a new generation via the 2017 soundtrack to Netflix’s Stranger Things. “Physical” has also found new, erm, legs as the melody of Doja Cat and SZA's smash 2021 collab, “Kiss Me More.”

Kipner's catalog also includes compositions that were hits for Christina Aguilera (“Genie in a Bottle”), Chicago (“Hard Habit to Break”) and Camilo Cabello (“Crying in the Club”), among many others.

“Steve’s great catalog has proven that hit songs will continue to be heard for generations to come,” said PW prexy/co-founder Justin Shukat, while changing into his unitard. “‘Physical’ was the biggest song of the '80s, and the evergreen copyright is a hit again this year.”

On his way to find a wheelbarrow of sufficient size to accomodate his cash haul, Kipner said: "I have always had the utmost respect for what Larry [Mestel] and Justin have been building. Their catalogue of writers and songs speaks for itself.”

To paraphrase a key lyric, can you hear your body talking? These days, ours is mostly saying "ow."

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