LAROI LEVELS UP WITH EXTENDED LOVE

Columbia's The Kid LAROI joins the upper echelon of rhythmic pop stars as he completes his F*ck Love project with the addition of six more tracks. Hot off the #1 instant smash "Stay" f/Justin Bieber, a shift to new management and a major festival set at Rolling Loud, LAROI is enlarging his footprint in key areas.

With Tuesday's additional sextet, LAROI's F*ck Love expands to 35 tracks. Its first chapter was released in July 2020, with "Go" f/Juice WRLD among its 14 songs. Chapter two, the Savage deluxe edition, appended seven new tracks, including singles "So Done" and "Without You." The latter just hit #1 at Hot AC.

As it stands, F*ck Love is at 1.1m+ in total activity. Expect that number to multiply with "Stay" surging as LAROI adds another touchdown to his total.

Columbia and LAROI's deluxe-EP strategy—much like the deployment of deluxe album editions designed to increase sales figures and deliver more content to hungry streamers—has been a critical component of the Australian singer/rapper's rise over the last year. Recent breakthroughs H.E.R. and GIVĒON also used an accumulation of EPs as part of their development.

To celebrate the occasion of F*ck Love's completion, Ron Perry is gifting Scooter Braun with a custom pair of blood-filled Nike knockoffs.

YOU WILL GET WHAT YOU WANTED. MIDNIGHT. 6 NEW SONGS. @thekidlaroi pic.twitter.com/MEeGbp2Bn7

— Columbia Records (@ColumbiaRecords) July 26, 2021