SPOTIFY, SETLISTS AND SHOTS

To encourage live-music fans to receive COVID-19 vaccinations, Spotify is tapping into artists’ unused 2020 setlists as part of a new campaign.

Spotify has teamed with the Ad Council and the National Independent Venue Association (NIVA) to encourage all Americans to get educated about the COVID-19 vaccine. Artists such as Kelsea Ballerini, Eric Church and Sebastian Yatra are lending their support.

Starting today and running through 8/22, New York City billboards and subway liveboards will feature unplayed 2020 setlists from the participating artists. The lists will also appear on paid social networks in key vaccine-deficient areas.