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THE NEW KID IN TOWN

Columbia’s The Kid LAROI appears to be in a good position to challenge for #1 on Friday’s HITS Top 50. In the absence of Kanye West’s expected Donda, the third iteration of LAROI's F*ck Love project, F*ck Love 3: Over You, will compete with Geffen’s Olivia Rodrigo, each projecting to do around 70k.

The Kid LAROI (Columbia): 65-70k total activity
EST Gee (Warlike/CMG/Interscope): 21-24k, <1k
Leon Bridges (Columbia): 12-15k, 6-8k

Now excuse us while we binge-watch Olympic table tennis and wait for Donda to drop. 

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(Adele.)
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