Milo Pacheco has been named GM/Head of Marketing for S-Curve Records, reporting to S-Curve President/Founder Steve Greenberg.

Pacheco was most recently SVP Marketing at S-Curve/BMG, where he spent nearly six years leading campaigns for artists such as AJR, Andy Grammer and We the Kings and tried not to let the dogs out. He held a similar role and title with S-Curve prior to its partnering with BMG in 2015.

“Since 2013, Milo Pacheco has been integral to the success of the S-Curve label and its artists,” Greenberg said. “Milo understands artists and their teams, expertly helping them to actualize their creative vision and bring their music to the public. And he has promised to keep those nimrods at HITS the hell away from me.”

In June, Greenberg relaunched S-Curve in tandem with Disney. Grammer served as the initial signing.