THE ORCHARD'S TRIBL COUNCIL

Can we get a hallelujah? Tribl Records, home to such top inspirational/gospel acts as Maverick City Music and J.J. Hairston, has announced a new partnership with global distributor The Orchard. The agreement marks the largest collaboration for a minority-owned inspirational label.

"Our music isn’t supposed to be successful; the songs are too long, it’s faith-based... I can go on. But what we're doing at Tribl reminds me of the early stages of hip-hop,” says Tribl VP/GM Stephanie Valcarcel. “We're building a movement and artists’ brands through unorthodox collaborations, keeping our pulse on the culture. That is our edge and what's driving us forward."

Most recently, Tribl launched Maverick City Music’s album Jubilee: Juneteenth Edition, co-executive produced by Senior Vice President of Provident Entertainment Phil Thornton. The tracks boast features from Ciara, Koryn Hawthorn, Jonathan McReynolds, Montel Fish and more.

"Tribl's commitment to uplifting artists and fostering meaningful partnerships, along with The Orchard's mission to empower artists, makes this collaboration even more dynamic and significant,” testified Alan Becker, Senior Vice President, Product Development, The Orchard, who often wears his Sunday best on weekdays.

“I’m excited to collaborate with the Tribl team to expand their footprint in media, podcasts and other content development,” said Thornton. “It’s refreshing to work with such an innovative team that continues to raise the bar in Christian and gospel. Just tell those idiots at HITS not to hock me a chainik."