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Thursday, July 8, 2021

CMT AWARDS MOVE SPURS COUNTRY MUSIC WEEK

CBS will use a broadcast of the CMT Music Awards on 4/3 to kick off ViacomCBS’s first-ever Country Music Week of special programming and events.

An exclusive director’s cut airing of the CMT Music Awards on CMT and various ViacomCBS platforms will close out the week.

ViacomCBS is moving the awards show to CBS from CMT following the success of its June edition: The CMT Music Awards saw a 10% increase in total viewers and was the #1-most-social program on TV that night. Across the six-outlet ViacomCBS network simulcast, ratings in the 18-34 demo saw a 32% increase over last year’s event.

CBS will roll out more info on the 2022 CMT Music Awards in the coming months.

TAGS: CBS | CMT Music Awards | ViacomCBS
CMT AWARDS TO CBS...  IN PLACE OF ACMS?
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