Indie promoter Marcus “Don Dada” Johnson is joining Goldenvoice as a talent buyer.

Reporting to Goldenvoice President and CEO Paul Tollett, he will handle talent buying for the company’s various festivals and clubs, including The Novo in downtown Los Angeles.

Johnson has collaborated closely with Goldenvoice since 2009, ticketing many of its shows and festivals. Artists he's worked with include Post Malone, Saweetie, YG and the late Nipsey Hussle.

“Marcus brings a level of musical taste and knowledge that fits perfectly with what we do here at Goldenvoice,” Tollett said. “He’s basically been part of the family so I’m very excited that we are making it official.”

Johnson has spent nearly two decades working as an independent promoter and marketer for events throughout Southern California.

He is also co-host of the podcast I Survived Twenty Twenty with Goldenvoice VP of Ticketing Rhea Roberts. The series highlights stories of perseverance and resolve in the post-pandemic world.