The touring and production costs for more than 300 gigs in the U.K. this summer will be covered by a £1m investment fund thanks to a partnership between The National Lottery and Music Venue Trust.
The gigs will form part of The National Lottery’s Revive Live Tour, which will see artists such as Olivia Dean (pictured), Twin Atlantic, The Magic Gang and The Futureheads perform at hundreds of grassroots music venues throughout the U.K.
More than 20 tours will be taking place, once venues are able to open (which should begin 7/19, should all go to plan), in line with government guidance. Up to 30k tickets, or around half the capacity of these shows, will be gifted to National Lottery players.
Special one-off shows by Sir Tom Jones, Rag ‘N’ Bone Man, Mahalia, James Arthur, Frank Turner, Sam Fender and Fontaines D.C. will also be part of the tour.
Music Venue Trust CEO Mark Dayvd called the tour “a fantastic initiative which will kickstart the return of great events across the country.”
Over the last 14 months, MVT research says that 83% of venues have faced closure and are emerging from lockdown burdened with a collective debt of £45m.
