Katy Perry and A Tribe Called Quest are the latest artists hoping to crack the overheated NFT market. But unlike some dude in his mom's basement aiming to wheedle a milly for his squiggly drawing, they've got a pretty solid foundation.
Perry’s first digital collectibles will feature content from her upcoming “Play” residency at the new Resorts World Las Vegas hotel, which kicks off in December. Perry has partnered with the Theta Network, a climate-friendly multimedia marketplace built on blockchain (to you NFT newbies, creating NFTs and mining cryptocurrency by traditional means requires a frighteningly large amount of power and is thus ecologically horrendous). Theta has secured funding from the likes of CAA, Sony Innovation, Samsung and Google. Fans can pre-register and be notified of the first NFT drops at Katy.ThetaDrop.com.
Tribe’s effort is in conjunction with Royalty Exchange, the largest platform for buying and selling royalties, on which owners can sell their future payments to investors as alternative assets. The auction began here on 6/30; buyers will receive royalties from the hip-hop legends’ first five albums. Can I kick it? Yes you can.
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