YM&U UPS KRISH NARSINGHANI

YM&U has upped Krishan “Krish” Narsinghani to Marketing Manager. Elevated from his role as Digital Marketing Associate, Narsinghani is an integral part of the day-to-day management teams for James Arthur, Liz Phair and newly signed 5 Seconds of Summer.

With previous experience as Managing Editor and marketer for 360 Magazine, the Columbus, Ind., native also spent time at Small Giant Records + Management, among other companies, before joining the management team at YM&U.

"At YM&U, we are focused on the importance of the fast-paced digital landscape and how to best serve our artists. You never know what will spark the creative ideas; nothing is too big or too small! I'm excited for everything that is happening now, not only in crypto but also VR, spatial audio and show experiences as a whole,” said Narsinghani.

Narsinghani’s roster also includes Soul Asylum and the John Coltrane Estate.