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SPOTIFY RELAUNCHES TTH WITH NEW SKIN, ALL-STAR VIDEO

Spotify's flagship playlist, Today's Top Hits—at 28m+ followers the world's biggest—is rebranding with a new skin, logo and tagline: "Hits Made Here."

To celebrate the relaunch, Spotify teamed up with superstars Dua Lipa, Travis Scott, Billie Eilish, Bad Bunny and BLACKPINK for a "hero" video. See the infographic below for some noteworthy TTH stats.

Today’s Top Hits is a true reflection of music culture today, as defined by the fans,” said Ned Monahan, Spotify’s Head of Global Hits. “So many factors go into the process of making a song a hit, and TTH has become a key catalyst and proving ground for a song reaching its full hit potential. Whether you’re emerging or established, no matter the genre—TTH gives artists the opportunity to connect with millions of fans across the globe and fans a destination to support their favorite artist.”

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ADELE ADELE ADELE
Adele; Adele Adele?
ADELE ADELE ADELE ADELE ADELE ADELE
A... dele?
ADELE ADELE
Adele Adele; Adele.
ADELE ADELE ADELE ADELE
(Adele.)
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