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VEVO’S “POV”

Republic’s Ariana Grande has partnered with Vevo to release a series of exclusive videos of songs from her latest album, Positions. The collaboration kicks off with her official live performance of “pov.”

Positioning Grande in a field of flowers, the clip swathes the artist and her band in purple light.

“We are so excited to release these exclusive video performances to Ariana’s fans,” said JP Evangelista, Vevo SVP, Content, Programming & Marketing. “An immensely creative and collaborative artist is key to these visually stunning performances and Ariana embodies that—her efforts translated beautifully onscreen. We look forward to seeing her continue to blossom and hope everyone enjoys watching these."

Grande previously collaborated with Vevo in 2013 and 2016 for “Vevo Presents” performances of “Dangerous Woman,” “Be Alright,” “Leave Me Lonely,” “Greedy” and “Into You.” She was also one of Vevo’s Top 10 Worldwide Most Watched Artists of 2020 and broke the Vevo 24-hour view-count record in 2018 with 50m views of her “thank u, next” clip.

Vid for “pov” below.

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