MOSCO'S ALAMO HEADS TO SONY

It's official: Todd Moscowitz's Alamo imprint is moving to Sony as a joint venture.

Alamo, including its existing roster and catalog, will become a new frontline creative center within Sony Music. The company will continue to sign, develop and market its own roster of artists under the leadership of Moscowitz as CEO.

Sony Music Group Chairman Rob Stringer said Moscowitz “has always been a visionary in an area of music that is now front and center of pop culture globally so we are delighted to add his experience and expertise to our creative strategy. We welcome him, his artists and his team to Sony Music and will provide all the partnership he needs to take the label to even greater heights.”

Alamo had been a JV with Universal since its inception in 2016. The label is home to such acts as Rod Wave, Lil Durk, blackbear and Smokepurpp.

Moscowitz praised Stringer and the Sony Music team for their “deep understanding of entrepreneurship.”

“Being competitive in this marketplace requires being fluid, fast and innovative and I have tremendous confidence that Alamo and our artists will get the support from Sony Music to take our entire company to the next level," he said.