LEE'S IN WEA'S LINEUP

WEA has made a fan-tastic hire, bringing former NBA and Spotify exec Danielle Lee on board as President, Warner Music Artist and Fan Experiences.

Based in New York, she will report directly to WEA President Maria Weaver.

In this newly created role, Lee will lead WEA’s existing Artist Services division, covering ticketing, marketing, account management and data research and analysis. Additionally, she will have a special focus on broadening the company’s overall global fan-engagement strategy through the planning and execution of creative cross-channel artist campaigns. Partnering with WMG’s labels, Lee will create and execute custom plans to maximize each artist’s access to their fans.

“Danielle is a fan and marketing guru who brings deep expertise and knowledge to this role from both inside and outside the music industry,” Weaver said. “She’ll be a key change agent, helping us build upon WEA’s already impressive track record of success in traditional artist services while turbo-charging our global fan-engagement strategy by finding new and inventive ways to bring fans closer to their favorite artists.”

Most recently, Lee served as Chief Fan Officer for the NBA, overseeing brand, creative and multi-platform fan marketing globally. Prior to that, she spent four years as Global Vice President of Partner Solutions at Spotify, where she was responsible for developing go-to-market strategies and growing global revenue across music, podcasts and digital experiences.