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PRIME TIME (UPDATE)

UPDATE: Watch the trailer below for Amazon's Prime Day show, headlined by Billie Eilish, H.E.R. and Kid Cudi. The three-part concert experience, presented by Amazon Music, will take place on Thursday, 6/17.


Billie Eilish, H.E.R. and Kid Cudi will be featured in a three-part musical performance in celebration of Amazon’s Prime Day shopping bonanza, which takes place 6/21-22.

In conjunction with Amazon Studios, the three have developed separate, 25-minute live experiences featuring new music, with each transpiring in its own immersive setting: Eilish on the streets of Paris; H.E.R. at the Dunbar Hotel (a hub of Los Angeles Black culture in the 1930s and 40s); and Kid Cudi in space. Sounds about right.

“Working with Billie Eilish, H.E.R. and Kid Cudi to bring their music to life through these imaginative experiences has been incredible,” said Ryan Redington, VP of Music Industry at Amazon Music. “Watching these globally renowned artists create three shows from the depths of their imaginations has been unlike anything we’ve ever done.”

On 6/17 Eilish will launch a line of new merch for distribution exclusively on Amazon. Her way sold-out Happier Than Ever world tour starts 2/3 in New Orleans after a handful of festival headline dates this fall.

Amazon Music subscribers and Prime members can access the Prime Day Show playlist starting today, but you won’t need a Prime account to watch the special. You’re too kind, Jeff, too kind.

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