“FEELING GOOD” GETS A MUSIC VIDEO DURING BMM

Verve Records has teamed with UMe, Dove and the Nina Simone Charitable Trust during Black Music Month to create the first official music video for Simone’s classic “Feeling Good,” which was originally released on her 1965 album I Put A Spell on You.

Arriving on 6/10, the Sarah Lacombe-directed video raises awareness for the CROWN Act, which aims to end the natural hair discrimination, and represents generations of Black joy and self-expression through beauty and hair to elevate Black stories. The CROWN Act is spearheaded by Dove and the CROWN Coalition.

“This legislation is deeply personal to me,” said Esi Eggleston Bracey, EVP/COO of Beauty and Personal Care, Unilever North America. “Now is the time to pass The CROWN Act and eliminate this barrier for children and adults everywhere because we all deserve to FEEL GOOD about the way we wear our hair.”

“Nina was a tireless champion of individual freedom of expression. She inspired the young, gifted and Black to celebrate their culture, reminding them their souls were intact just the way they were,” shared a representative of the Nina Simone Charitable Trust.

“Nina Simone is one of the most culturally significant voices of the 20th century and UMe is proud to partner with Verve, Dove and the Nina Simone Charitable Trust to celebrate her artistry and activism with this wonderful new video for one of her most enduring anthems,” said Bruce Resnikoff, President/CEO of UMe.

Peep a trailer for the video here.