SPOTIFY TAGS GRIFF IN MULTI-MARKET RADAR CAMPAIGN

U.K. singer/songwriter and winner of the BRITs 2021 Rising Star award Griff has been named Spotify's next RADAR act. The Warner rookie's RADAR campaign will be the first in multiple markets, with Spotify supporting in both the U.K. and U.S.

Only 20-years old, Griff has been making a name for herself with emotional lyrics and uplifting melodies on top of sparse bedroom production. She's already amassed a large and engaged fanbase, leading to over 125m streams and over 4m monthly listeners on Spotify. Learn more about Griff's background and creative process here.

Griff’s bespoke programme of support through RADAR will include: a mini-documentary; original photography by Ronan McKenzie; a Spotify Singles recording; Spotify Storylines with behind-the-track info for her upcoming mixtape, her very own billboard in Times Square, London, Birmingham and Manchester; editorial support; and always-on social and marketing.

Joe Kentish, President of Warner Records UK said: “Warner Records are delighted that Griff has been chosen as Spotify’s first ever multi-territory RADAR Artist, it’s a wonderful testament to her talent, hard work & artistry. Since we released her debut single, we’ve seen her audience grow on a global scale and watched her reach new peaks each step of the way. There’s no doubt in my mind that she is on track to be a global superstar.’’

Sulinna Ong, Spotify UK/IE, Head of Music, added: “Griff is a formidable talent who caught our attention very early on. She has an innate sense of herself as an artist—being a multi-faceted talent in writing, producing and performing her own work—paired with an indelible aesthetic that is 100% her own. This has marked her out as one to watch not just in the UK but also internationally, where her global listenership is growing daily.”

Listen to the latest from Griff below; her debut mixtape, One Foot in Front of the Other, arrives 6/18.