OLIVIA HEADS FOR A MONSTER BOW

After an impressive, unprecedented weekend, Olivia Rodrigo's SOUR (Geffen) is now projected to collect the most on-demand audio streams for a debut album by a female artist in its first week. SOUR should finish with at least 225m streams.

Cardi B's Invasion of Privacy has held the record for three years with total first-week streams of 203m. While it's now common practice to run up the track count of an album to increase its streams, Rodrigo's album has achieved its milestone with just 11 tracks. Overall, we are now projecting the album at 230-255k in total activity, 65-75k in pure sales.

TIKTOK'S OLE OBERMANN: THE HITS INTERVIEW
He makes TikTok tick. (11/25a)
THE HITS LIST TURKEY TROT
...with all the trimmings (11/25a)
NEAR TRUTHS: WITCHING HOUR
Casting a spell (11/21a)
KENDRICK’S GNX: SONG BY SONG
Looking under the hood of surprise album (11/25a)
NEAR TRUTHS: EXPECT THE UNEXPECTED
One name keeps popping up amid the Roan-related speculation. (11/25a)
NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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