The lads of Big Hit/Columbia's BTS have broken another record, racking up an astounding 20.9m+ global Spotify streams—the most ever in a single day—with new single "Butter." It's an auspicious achievement for the K-pop conquerors, their label teams and, of course, the dairy industry.
The song's just getting started, we might add; look for a very buttery radio story to go with all those streams.
Adding a little cream: The band will celebrate the eighth anniversary of their existence with a two-day streaming event, Muster Sowoozoo, that will take place 6/13 and 14. Details are scarce but day two will be the World Tour Version featuring BTS performing some of their foreign-language songs.
STRINGER TOUTS SONY MUSIC TO SHAREHOLDERS
Rob lays out the company strategy (5/26a)
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SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
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