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SPOTIFY BREAKS DOWN FAN BEHAVIOR

Spotify for Artists has crunched the numbers on fan behavior and come up with 15 takeaways. Did you know EDM and country fans buy the most hats?

Spotify’s “Fan Study” digs into global listening trends and buying habits and provides recommendations on how to leverage the information.

Among the observations: Latin America is where fans are most open to discovering new music; after a fan adds a track to their personal playlist, they’ll listen to that artist 41% more; folks in Phoenix buy the most CDs; and Seattle fans buy the most vinyl.

The Fan Study is organized in four chapters: Reach; Engagement; Release; and Merch.

Feel free to wow your math-adverse friends with this one: An artist’s top 5% of fans listen six times more than the rest of their fans.

TOP 20: HOUSE
ON A HILL
Harry is popular. (5/26a)
SONG REVENUE: HIGHFLIERS
A combined 30 of 50 (5/26a)
NEAR TRUTHS:
SAFE KEEPING
What's the big deal? I.B. Bad has the answers. (5/26a)
STRINGER TOUTS SONY MUSIC TO SHAREHOLDERS
Rob lays out the company strategy (5/26a)
EVP STRIPES FOR UMe'S MURTHY
A total pro gets her due. We bow down. (5/26a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
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