SPOTIFY BREAKS DOWN FAN BEHAVIOR

Spotify for Artists has crunched the numbers on fan behavior and come up with 15 takeaways. Did you know EDM and country fans buy the most hats?

Spotify’s “Fan Study” digs into global listening trends and buying habits and provides recommendations on how to leverage the information.

Among the observations: Latin America is where fans are most open to discovering new music; after a fan adds a track to their personal playlist, they’ll listen to that artist 41% more; folks in Phoenix buy the most CDs; and Seattle fans buy the most vinyl.

The Fan Study is organized in four chapters: Reach; Engagement; Release; and Merch.

Feel free to wow your math-adverse friends with this one: An artist’s top 5% of fans listen six times more than the rest of their fans.

HITS LIST:
HOME RUN DERBY
Going yard (7/11a)
SONG REVENUE:
SCHLEMIEL, SHABOOZEY
Th epitome of new country (7/11a)
GRAMMY PRE-CHEW:
THREE QUESTIONS ABOUT THE BIG 4
On your Marks, get set, go. (7/8a)
TOWARD A FRUITFUL GRAMMY SEASON
Our editurr in chief has something on his mined. (7/10a)
SABRINA TO REACH NEW HEIGHTS WITH TOUR MERCH?
Her table's stacked. (7/10a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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