Quantcast

HOT BUTTERED SEOUL

The irrepressible lads of HYBE’s BTS and Ron Perry’s Team Columbia have another pop giant on their hands, and the music mainstream is about to be coated in “Butter.”

Maybe we picked the wrong week to cut down on dairy.

“Butter, ” impacting 5/24, is about to go nuclear at radio. You may have spotted Peter Gray’s Columbia promo crew during their latest bus tour; they’ve gone hard for this instant smash, as they did for prior rocket “Dynamite.”

The song was produced by Ron Perry, Rob Grimaldi and Stephen Kirk and co-penned by Jenna Andrews, Alex Bilowitz, Grimaldi, Kirk, Perry, BTS’ RM and Sebastian Garcia. Ron says “Butter” works extremely well on a bialy.

UMG'S $4.5 BILLION
FIRST-HALF HAUL
The rich get richer. (7/29a)
SPOTIFY TOPS 165M
PREMIUM SUBS
The dominant platform keeps growing. (7/29a)
A KID-FRIENDLY TOP 20
Thunder from Down Under (7/29a)
NYC HOMECOMING CONCERT SETS LINEUP
A day in the park (7/28a)
JAZMINE SULLIVAN ON THE POWER OF R&B
Perpetuating a grand tradition (7/28a)
NEW & DEVELOPING ARTISTS
From tender shoots to mighty oaks.
MARKETSHARE MANIA
Let's do the numbers.
DELTA VARIANT
It is not the name of a Henry Miller novel.
IS IT TIME FOR ANOTHER ROCK STORY?
Could be. Dunno.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)