Quantcast

A MATTER OF LIVE AND DEATH

As Live Nation aims to phase out the sale of single-use plastics at venues, it’s getting into the water business with Liquid Death.

Live Nation is making Liquid Death water, packaged in recyclable tallboy cans, the exclusive water vendor at select venues and festivals across the U.S. Live Nation is also an equity partner in Liquid Death, which recently closed a Series C funding round of $15m with participation from Machine Gun Kelly, Steve Aoki, Tony Hawk and others.

“As we return, we want to continue taking steps to be more sustainable,” said Michael Rapino, President and CEO, Live Nation Entertainment. “We’ve found the perfect partner in Liquid Death—whose passion for music and protecting the planet will feed seamlessly into Live Nation’s future plans and events. In fact, I’m soaking in it right now.”

Live Nation will also be supporting Liquid Death sales and growth through marketing initiatives at venues and festivals.

We swear Liquid Death was an offshoot of a metal band in the ‘90s, but there’s nothing on Discogs.

NEAR TRUTHS: KINGDOMS
File under: The enemy of my enemy is my friend. (3/26a)
ONE SHINING HITS LIST
She shoots, she scores! (3/26a)
YTD MARKET SHARE
Zeroing in on the elite teams (3/27a)
BEST IN THE WEST:
STEVE BERMAN
High time for another Eminem skit (3/26a)
MUSIC REVENUE TOPPED $17B IN 2023: RIAA
Streaming subscriptions lead the charge. (3/27a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)