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SPOTIFY TAPS LVRN FOR A RAPCAVIAR CYPHER

In its second Spotify Singles x RapCaviar release, Spotify connected with Atlanta-based creative collective LVRN, whose 6LACK, Westside Boogie, OMB Bloodbath, BRS Kash and NoonieVsEverybody perform an original freestyle cypher and a new original song:

Side A: “LVRN Cypher–Spotify Singles” (feat. BRS Kash, OMB Bloodbath & NoonieVsEverybody)
Side B: “Just Say That” (feat. OMB Bloodbath & BRS Kash).

Listen here

Produced by Kitty Ca$h, the cypher video captures the LVRN crew taking over an Atlanta bank and issuing reparations to customers while replacing brochures and signs with slogans like "Turn Your Black Business Into Big Black Business.” The clip confronts a banking system that has historically disenfranchised communities of color, exploring what wealth redistribution in Black and Brown neighborhoods might look like. 

Said LVRN co-founder and Head of A&R Justice Baiden, "LVRN's collaboration with RapCaviar happened very organically and highlights the versatile talent on our roster. The seamless blend and dynamic you hear when our artists work together is unlike any other. That camaraderie is missing in hip-hop today and we have some of the best rappers to showcase it."

Watch the cypher video below.

Rumors that the next Spotify cypher will be a recording of Carl Chery and Jeremy Erlich telling dad jokes on Zoom could not be confirmed at press time.

HITS LIST: AMPERSANDS
Dynamic duos (12/7a)
NEAR TRUTHS:
WINNING NOMINATIONS
I.B. Bad on music's biggest comeback (12/7a)
ON THE COVER: LADY GAGA & TONY BENNETT
It's De-Lovely. (12/7a)
CALLING THE PLAYS:
JOHN JANICK
We salute the winner and still champ. (12/7a)
SONG STREAMS:
'TIS THE SEASON
It's beginning to look a lot like Xmas. (12/6a)
CHESTNUTS
Roasting.
STOCKINGS
Stuffing.
PIPERS
Piping.
SANTA
Coming.
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