Quantcast

APPLE GOING HI-FI?

Apple will announce a new high-fidelity audio streaming tier in the coming weeks at the same $9.99-per-user price point as its standard plan, label sources are telling us.

The announcement is expected to coincide with the launch of the third-generation AirPods. Whether these will be compatible with the new, improved audio offering is unknown.

Speculation within the industry suggests Apple's move is to provide a more aggressively priced, higher-quality option after Spotify announced this week it was raising prices.

Spotify announced in February that it would start offering an HD tier but has yet to give a launch date. It currently offers streams at a maximum bit rate of 320kbps. Amazon launched Amazon Music HD in 2019 at $14.99 per month, or $5 more than a standard plan.

Labels and publishers are said to be taking a wait-and-see approach as to whether Apple’s move will increase total subscribers or merely convert existing users to the new platform.

BATTLE OF THE
HITS LIST STARS
Celebrity faceoff (6/24a)
CHART FINAL: DRAKE'S DANCE VICTORY
Drizzy's fox trot (6/24a)
SOULFUL NOIR
Today's quiet storm (6/24a)
COOPER PLANS TO DEPART WMG IN '23
See ya later, alligator. (6/23a)
NEAR TRUTHS: FROM THE MOUNTAINTOPS
I.B. Bad surveys the landscape. (6/22a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)