KARDINAL RULES

Rapper/producer/executive Kardinal Offishall has been named Senior Vice President, A&R, at Universal Music Canada.

He reports to Jeffrey Remedios, Chairman & CEO, Universal Music Canada. Kardinal will continue to discover, sign, and develop artists, forge new creative partnerships, and provide strategic direction to drive the international success and cultural prominence of UMC’s artist roster.

He works closely with the company’s newly created Urban Marketing team, led by Craig “Big C” Mannix, while continuing his roles as chair of UMC’s B.L.A.C.K. Label Coalition (BLC) and Canada’s representative on UMG’s Task Force for Meaningful Change.

“Kardi is a force. He’s a ground-breaking, internationally respected artist, a smart and insightful label exec, a compassionate and bold thought leader, and a tireless philanthropist. He’s always been at the forefront of Canada’s music scene and UMC’s artists and team have long benefitted from his thoughtful collaboration, unmatched energy, and drive,” Remedios said.

Offishall’s latest moves are a joint-venture deal with British producer Harmony Samuels and a yet to-be-announced label imprint.