VIRGIN BOOSTS ITS STARR POWER

Virgin Music/CMG Head of Marketing Adam Starr has been promoted to SVP, Marketing, for Virgin Music Label and Artist Services.

In the expanded role, Starr will continue to lead strategy, planning, and execution of all marketing campaigns as well as work in conjunction with the senior executive staff in setting parameters for the growth of Virgin Music.

“Through this past year, Adam was key in keeping our team motivated and excited about all of our partners and projects,” Virgin President Jacqueline Saturn said. “He is an integral part of our success.”

As Head of Marketing, Starr has worked with and guided the marketing campaigns for XXXTentacion, Trippie Redd, and the TenThousand Projects team.

Virgin GM Matt Sawin said, “Adam’s ability to create, identify and execute on opportunities at any stage of artist development, through every lens of a campaign, is bar none, the best. His continued leadership in marketing will further allow Virgin Music to elevate the already established best in class services we provide to our artists and labels.”